Contractor Calculator
Bid Win Ratio Calculator
Calculate your bid win rate and see how you compare to industry benchmarks. Get personalized analysis and tips to improve your close rate.
Quick Answer
Bid Win Rate = Jobs Won ÷ Bids Submitted × 100. Target 25-35% for residential, 15-25% for commercial. Below 15% = wasting time. Above 50% = probably underpriced.
Calculate Your Win Rate
Your Bid Win Rate
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Analysis
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Win Rate Benchmarks
| Business Type | Low | Target | High |
|---|---|---|---|
| Residential Service | <20% | 30-40% | >55% |
| Residential Replacement | <20% | 25-35% | >50% |
| Residential Remodel | <15% | 20-30% | >45% |
| Commercial Service | <15% | 25-35% | >50% |
| Commercial Construction | <10% | 15-25% | >40% |
What Your Win Rate Means
Below Target: You’re Working Too Hard
- Spending too much time on bids you won’t win
- May have pricing or positioning issues
- Lead quality could be poor
- Estimates may need improvement
At Target: Sweet Spot
- Good balance of selectivity and competitiveness
- Pricing is likely appropriate for value delivered
- Focus on maintaining quality while optimizing process
Above Target: Check Your Pricing
- You may be leaving money on the table
- Test 5-10% price increase on new leads
- Could also mean excellent positioning (if margins are healthy)
How to Improve Your Win Rate
- Better qualification: Ask budget and timeline questions before bidding
- Faster response: Reply to leads within 1 hour
- Present in person: Face-to-face closes 2-3x higher than email
- Professional estimates: Detailed bids win more than scribbled estimates
- Systematic follow-up: Most sales happen after the 5th contact
- Ask why you lost: Every lost bid is data for improvement
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