Lead Capture Widget for Contractors — Paste Once, Capture More
The lead capture widget for contractors adds photo uploads, a financing button, and real-time lead tracking to your website. Paste one snippet on WordPress, Wix, Squarespace, Webflow, or custom HTML and every request flows straight into your BuildFolio Job Hub. Free plan forever; upgrade later to the $39/mo Pro plan for SMS automation and AI Photo-to-Quote.
A lead capture widget built for contractors, not generic forms
Most website forms were designed for software companies, not trades. BuildFolio’s lead capture widget for contractors puts photos and financing front and center, so homeowners can show you the problem and see what a monthly payment might look like before they ever talk to you.
- Photo uploads: 50 photos per month on Free, unlimited on Pro.
- Financing widget: integrated payment options so customers can explore affordability.
- Job Hub dashboard: every lead becomes a job record with photos, notes, and activity.
- Works on any site: WordPress, Wix, Squarespace, Webflow, or custom HTML.
If you enjoy reading about conversion best practices, UX research firms like Nielsen Norman Group talk about reducing friction and asking for the right information at the right time. BuildFolio bakes those ideas in for contractors, so you do not have to design your own funnel from scratch.
How the BuildFolio Lead Capture Widget works
1. Homeowner requests a quote
A visitor taps your widget, uploads photos of the roof, system, or project, and fills out a short form. They can optionally check financing offers using your embedded financing widget.
2. Lead lands in your Job Hub
BuildFolio creates a new job in Job Hub with contact details, photos, and financing data. You can tag it, assign it to a teammate, and track every touchpoint in one place.
3. You follow up manually or with automation
On the Free plan you call or text from your normal process. On Professional you can turn on SMS automation, AI Photo-to-Quote, change-order copilot, invoice reminders, and more than 40 features across Capture, Close, Track, Execute, Collect, and Run.
Where the lead capture widget fits in the BuildFolio platform
Capture & Close
The widget sits at the very top of your funnel. Every lead it captures can move through AI Photo-to-Quote, estimate builder, Smart Change-Order Copilot, and review requests. You can keep your existing website and CRM and still use BuildFolio for intake and quoting.
- AI Photo-to-Quote converts job photos into draft estimates you can edit.
- Estimate templates, e-signature links, and Good / Better / Best options.
Track, Execute & Collect
Once a lead becomes a job, Job Hub tracks photos, notes, field activity, scheduling, and final invoicing. Pro adds Smart Invoice Reminders, QuickBooks sync, AR analytics, referrals, and recurring service reminders.
- Job Hub timeline with documents, photos, and internal tasks in one place.
- 1-Click Final Invoice, Smart Invoice Reminders, and QuickBooks sync.
Free vs Pro: how the lead capture widget scales with you
Free plan — capture and learn
- Lead capture widget with photo uploads (50 photos / month).
- Financing widget, Job Hub dashboard, and basic analytics.
- Manual follow-ups with your existing phone and email workflow.
Pro — automate your front door ($39/mo)
- Unlimited photos, advanced spam controls, multiple widgets per brand.
- SMS missed-call text-back, nurture sequences, and review requests.
- AI Photo-to-Quote, Smart Change-Order Copilot, Smart Invoice Reminders, QuickBooks sync, and more than 40 features total.
Lead Capture Widget FAQs
Is the lead capture widget for contractors really free?
Yes. The Free plan includes the lead capture widget, financing button, Job Hub dashboard, and 50 photo uploads per month. You can stay on Free as long as you like and upgrade to the $39/mo Pro plan when you want automation.
Will the widget slow down my website?
No. The script loads asynchronously and is optimized for performance and Core Web Vitals, so your page speed scores will not tank just because you added a lead capture widget.
Does it work with my website builder?
Yes. Contractors use the widget on WordPress, Wix, Squarespace, Webflow, and fully custom sites. If you can paste a small snippet of HTML/JS, you can run the widget.
Can I keep my existing CRM or estimate tool?
Absolutely. Many teams start by using BuildFolio only for the lead capture widget and Job Hub, then connect or migrate other systems later. You can export data or sync to QuickBooks when you are ready.
How does AI Photo-to-Quote relate to the widget?
The same photos a customer uploads through the lead capture widget can feed directly into AI Photo-to-Quote on the Pro plan. That lets you go from “I submitted a photo” to “here is a polished estimate” much faster, without re-entering information.
Paste one widget. Capture more qualified contractor leads.
Add BuildFolio’s lead capture widget for contractors to your website in minutes. Start free with photo uploads, financing, and Job Hub, then upgrade to Pro for SMS automation, AI quoting, and 40+ more features.