Roofing SMS Templates for Contractors (Free)

How to use these roofing SMS templates for contractors

These templates assume you’re asking for photos of the roof, collecting an address, and optionally linking to financing and scheduling. Swap in your own links and merge tags: {{first_name}}, {{company}}, {{financing_link}}, {{booking_link}}.

Comms are for education, not legal advice. For TCPA and consent, see the missed-call templates guide and consult your counsel.

Missed-call & emergency storm reply templates

Use when you miss a call or web lead during storms, leaks, or emergency roof issues.

Generic roofing missed-call reply

Hi {{first_name}} — {{company}} roofing here. Sorry we missed your call!
Text us photos of the roof (and any ceiling leaks) + your address.
We’ll review damage and text next steps.

Storm / hail damage reply

Hi {{first_name}} — {{company}} roofing.
We’re working through storm calls. Please send:
1) Photos of damaged areas
2) Your address
3) Insurance claim # (if you have it)
We’ll text back with inspection times.

Emergency leak reply (ceiling stained / dripping)

Hi {{first_name}} — {{company}} here.
Please text:
• Outside roof photos (if safe)
• Ceiling / attic leak photos
• Your address
We’ll reply with temp fix options + visit times.

If you use a phone system, paste these in as your default missed-call SMS for roofing campaigns.

Estimate & inspection follow-up SMS

These plug into a simple 3–5 touch sequence after an inspection or quote.

Day 0 — Estimate sent

Hi {{first_name}} — it’s {{company}}.
We just sent your roof estimate by email.
Tap here to review options + monthly payments: {{financing_link}}

Day 2 — Check-in

Hi {{first_name}} — {{company}} roofing.
Quick check: any questions about your roof estimate?
You can reply here with photos or pick a time: {{booking_link}}

Day 5 — Nudge with urgency

Hi {{first_name}} — wanted to follow up on your roof project.
We still have openings {{day_range}}.
If you’d like to lock in pricing + payments, text “ROOF” and we’ll call you.

Day 10 — Financing angle

Hi {{first_name}} — last quick note from {{company}}.
Many homeowners use financing for new roofs.
You can preview monthly payments here (no hard pull): {{financing_link}}

Roof tune-up & maintenance reminder templates

Great for past customers, storm seasons, or annual programs.

Annual roof check reminder

Hi {{first_name}} — {{company}} roofing.
We recommend a quick roof check every year.
We’re offering {{discount}} roof tune-ups this month.
Want us to text you available times?

Pre-storm season check

Hi {{first_name}} — storm season is coming.
We’re doing limited {{city}} roof inspections to catch issues early.
Reply “CHECK” if you’d like dates and times.

Post-install 1-year check

Hi {{first_name}} — it’s {{company}}.
Your new roof is almost a year old 🎉
We’re doing complimentary 1-year checkups for recent installs.
Reply YES if you’d like to schedule yours.

Roofing review request templates

Send same-day after install or repair, plus one reminder.

Same-day review request

Thanks again for choosing {{company}}, {{first_name}}!
If we earned 5⭐ on your roof project, a quick review helps a ton:
{{review_link}}

3-day reminder

Hi {{first_name}} — hope you’re loving the new roof 😊
If you haven’t had a chance yet, would you mind leaving a quick review?
{{review_link}}
If anything isn’t right, reply here and we’ll fix it.

How to automate roofing SMS in BuildFolio

FAQ: Roofing SMS templates