Know Everything Before You Show Up
BuildFolio uses ATTOM property data to show you year built, square footage, sale history, estimated value, and more—all before you visit the property.
Quick Answer
BuildFolio’s Property Intelligence pulls ATTOM data for any U.S. address—giving you year built, square footage, bedrooms/bathrooms, sale history, and estimated value before you visit. Use it to qualify leads, prepare for estimates, and sell smarter.
What property data you get
When you enter an address in BuildFolio, Property Intelligence returns detailed information about the property:
Know before you go
A 1960s ranch with original systems is a different conversation than a 2015 new build. Property Intelligence helps you prepare the right questions and talking points before the first meeting.
How Property Intelligence works
Getting property data in BuildFolio is automatic:
Add Lead
Enter the property address
Data Pulled
ATTOM data fetched automatically
View Details
See all property data instantly
Qualify & Prepare
Use data to prepare for the visit
Automatic enrichment
Property Intelligence runs automatically when you add a new lead or job with an address. There’s no separate step—the data appears on the lead/job record within seconds.
How contractors use Property Intelligence
Lead Qualification
Use property value and age to qualify leads. A $800K home with a 25-year-old roof is a better roofing prospect than a $200K home with a 5-year-old roof.
Sales Preparation
Know the property before you knock. “I see your home was built in 1985—that means the original windows are about 40 years old now.”
Estimate Context
Square footage helps scope jobs. Year built suggests what systems you’ll find. Owner type (owner-occupied vs investor) affects the sales conversation.
Red Flag Detection
Recent sale + investor owner often means a flip—tight budgets, fast timelines. Property data helps you spot these patterns before wasting time.
Example: Roofing contractor
A roofing contractor gets a lead. Property Intelligence shows:
- Year built: 1998 (roof is likely 25+ years old)
- Property value: $425,000 (can afford quality work)
- Owner type: Owner-occupied (homeowner, not investor)
- Last sale: 2019 for $380,000 (owned 5+ years, has equity)
This is an ideal prospect: aging roof on a valuable home owned by someone with equity. The contractor prioritizes this lead.
Lead qualification scoring
Property Intelligence data feeds into BuildFolio’s AI lead scoring. The system considers:
- Property value: Higher values often correlate with larger project budgets
- Property age: Older homes may need more work
- Owner tenure: Long-term owners are often more invested in improvements
- Owner type: Owner-occupied vs investor affects motivation and budget
Smart prioritization
Combine property data with response time, project type, and engagement signals to score leads. Focus on high-potential prospects instead of treating all leads equally.
About ATTOM data
ATTOM is one of the largest providers of property data in the United States. Their database covers:
- 155+ million properties nationwide
- Public records from county assessors, recorders, and tax offices
- MLS data for sale history and listings
- AVM models for property valuations
BuildFolio integrates with ATTOM’s API to fetch property data in real-time. Data is refreshed regularly from public sources to ensure accuracy.
Data privacy
Property Intelligence uses publicly available records—the same data available to anyone who requests it from county offices. No private or consumer credit data is accessed. BuildFolio does not store or resell property data.
Frequently asked questions
What properties are covered?
ATTOM covers over 155 million U.S. properties. Coverage is strongest for residential properties (single family, condos, townhomes). Commercial properties may have less detail.
How accurate is the data?
Data comes from public records (county assessors, tax records). Accuracy varies by county—some update records more frequently than others. Property valuations (AVMs) are estimates, not appraisals.
Is there an extra cost for Property Intelligence?
Property Intelligence is included in the BuildFolio Pro plan ($39/mo). There are no per-lookup fees.
Can I look up any address?
Yes. Enter any U.S. address and BuildFolio will attempt to fetch property data. Some addresses (new construction, rural properties) may not be in the database yet.
How often is data updated?
ATTOM updates data regularly from public sources—typically monthly for most data points. Recent sales and new construction may take a few weeks to appear.
Can I see property photos?
Property Intelligence focuses on structured data (year built, size, value). For aerial imagery, BuildFolio uses Google Solar API separately. Street view and property photos would require additional integrations.
Is this legal to use for marketing?
Property data is public record information. Using it to qualify leads and prepare for sales is standard practice. However, any outbound marketing should comply with applicable laws (TCPA, CAN-SPAM, etc.).
Does it work for commercial properties?
Commercial properties are included in the database, but with less detail than residential. Commercial property data varies significantly by location and property type.
Related Resources
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