Offer Financing Options That Close More Deals
By the BuildFolio Team · Updated January 18, 2026
BuildFolio integrates financing directly into your estimates—customers see monthly payment options alongside cash prices. If they want to apply, a referral button opens a third-party lending marketplace. Monthly payment options help remove affordability objections.
TL;DR — Contractor Financing Integration
BuildFolio integrates financing directly into estimates—customers see monthly payment options alongside cash prices. Applications happen on a third-party lending marketplace. Payment options help remove affordability objections.
Why Contractors Need Financing Integration
Three common objections that financing removes
“I lose deals on price”
Customers balk at $15,000 for a new roof or $8,500 for HVAC replacement. Financing transforms “$15,000” into “$289/month”—removing the biggest objection before it stops the sale.
“Competitors beat me on terms”
Low-bid competitors win when customers only see total price. Payment options level the playing field—customers choose you based on value and financing accessibility, not just lowest price.
“Big jobs sit in ‘thinking about it’ limbo”
Without financing, customers delay decisions for months while they save cash. Pre-approval creates urgency—”I’m approved, let’s schedule!”—converting thinking into action.
BuildFolio’s Financing Integration Features
Tools that make offering financing effortless
Embedded Financing Widget
Shows an estimated monthly payment next to the cash price in your estimates. Applying happens on a third-party marketplace, outside BuildFolio.
Financing Referral Widget
Add a financing widget to your quotes and site. It refers homeowners to a third-party lending marketplace where they can compare offers. BuildFolio is not a lender, originates no loans, and makes no credit decision.
Payment Calculator
Customers see “$15,000 or $289/month” instantly. Calculates multiple term options (12mo, 24mo, 36mo, 60mo). Shows APR, total interest, and monthly payment side-by-side.
Rate Checks on the Marketplace
Customers who open the referral link check any offers on the third-party marketplace, which explains its own credit-check type. BuildFolio runs no credit check and does not see approval likelihood or results.
Estimate Follow-Up Stays With You
BuildFolio does not see lender decisions, so it sends no approval notices. Follow up on the open estimate as you normally would and ask whether a payment option worked.
Financing Performance Analytics
Track close rate with financing vs without. See average ticket size difference. Identify which jobs benefit most from payment options—double down on what works.
How It Works
Three simple steps to start offering financing
Connect Your Financing Partner
Set up an account directly with a financing provider such as GreenSky or Wisetack and keep that relationship with them. BuildFolio’s widget separately refers homeowners to a third-party lending marketplace.
Add Financing to Estimates
Toggle “Show financing options” when creating estimate. Financing widget appears automatically with monthly payment breakdown based on project total and term options.
Customer Chooses Payment Method
Customer sees the cash price next to an estimated monthly payment. If they want financing, the button opens a third-party lending marketplace, where any application happens. The lender decides on its own timeline; BuildFolio does not see the application or its outcome.
BuildFolio vs Competitors
How our financing integration compares
| Feature | BuildFolio | Jobber | ServiceTitan | Housecall Pro |
|---|---|---|---|---|
| Embedded financing widget | ✓ Yes | ✗ External link only | ✗ External link only | ✗ External link only |
| Multiple lender comparison | On the third-party marketplace | ✗ No | ✗ No | ✗ No |
| Real-time payment calculator | ✓ Yes | ✗ No | ✗ No | ✗ No |
| Pre-qualification (soft pull) | On the third-party marketplace, not in BuildFolio | ✗ No | ✗ No | ✗ No |
| Financing performance tracking | ✓ Yes | ✗ No | ✗ No | ✗ No |
Financing Impact by Trade
Real close rate improvements across contractor trades
🔥 HVAC Contractors
- Average ticket: $8,500 for system replacement
- Financing conversion: 45% choose financing when offered
- Impact: Close rate improves from 28% to 42%
- Result: 50% more jobs closed with financing
🏠 Roofing Contractors
- Average ticket: $12,000 for full replacement
- Financing conversion: 60% need payment plans for large projects
- Impact: Close rate improves from 25% to 41%
- Result: 64% more jobs closed (highest impact trade)
🔨 Remodeling Contractors
- Average ticket: $18,000 for kitchen remodel
- Financing conversion: 52% choose financing over cash
- Impact: Close rate improves from 30% to 45%
- Result: Customers add 22% more upgrades when financing available
Benefits of Financing Integration
Why contractors who offer financing win more deals
Close More Deals
Affordability objections removed. Customers say yes when monthly payment fits their budget.
Increase Ticket Size
Customers add upgrades when monthly payment stays manageable. “Only $40 more per month!”
Beat Low-Bid Competitors
Payment options trump lowest price. Customers choose value and accessibility over cheap.
Faster Decision-Making
Pre-approval creates urgency. “I’m approved, let’s schedule!” converts thinking into action.
Better Cash Flow
Customers who finance don’t have to save up first. How and when you are paid is set by your agreement with the customer; BuildFolio does not guarantee payment timing.
The Lender Handles the Loan
If a lender makes a loan, it handles underwriting and collections. Your own payment rights depend on your agreement with the customer; BuildFolio does not remove payment risk.
Financing Integration FAQ
Does BuildFolio charge fees for financing integration?
No. BuildFolio’s financing integration is included in the $39/mo Pro plan. Lenders charge fees (typically 4-8% of loan amount), but BuildFolio doesn’t add extra charges for integration. You keep the financing relationship directly with the lender.
Which financing companies integrate with BuildFolio?
None directly. BuildFolio is contractor software, not a lender, and operates no lender network. Its financing widget refers homeowners to a third-party lending marketplace, and BuildFolio may earn a referral fee. To work with a specific provider such as GreenSky or Wisetack, sign up with them directly.
How long does setup take?
About 5 minutes to add the financing widget from your BuildFolio settings. If you would rather work with a specific lender, set up an account with them directly; their onboarding is theirs, not ours.
Do I need a special license to offer financing?
No. You’re not the lender—you’re presenting financing options from licensed lenders. The lender handles underwriting, compliance, and collections. You simply present payment options to customers and get paid when they choose financing.
What’s the approval rate for customers?
BuildFolio doesn’t know and doesn’t track it. Each lender decides applicant by applicant, and BuildFolio sees no credit decisions. Ask the marketplace or lender about its own approval criteria.
Can customers compare multiple financing offers?
The third-party marketplace the widget links to may show offers from more than one lender after one application. Which offers appear, if any, is up to the marketplace and its lenders; BuildFolio does not connect lenders or choose offers.
Related guides: Contractor Payment Processing Software · AI Billing Software for Contractors · 0% APR Home Improvement Financing
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