Looking for a Roofr Alternative? Try BuildFolio
Roofr handles measurements and basic estimates. BuildFolio gives you Living Estimates with checkbox pricing, free satellite measurements, and a complete contractor CRM — all in one platform.
Quick Answer
BuildFolio is a Roofr alternative that offers Living Estimates (interactive quotes with checkbox pricing), free satellite measurements via Google Solar API, and a complete contractor CRM. While Roofr focuses primarily on measurements and basic estimates, BuildFolio provides an all-in-one platform designed to help contractors close more deals.
Quote Smarter. Close Faster. Keep More.
What is Roofr?
Roofr is a roofing-focused platform that provides roof measurement reports and estimate tools for roofing contractors. Founded in 2016, Roofr has built a solid reputation for delivering accurate roof measurements.
Key Roofr features include:
- Roof measurements: Satellite-based reports with pitch, facet breakdown, and material estimates
- Basic estimates: Template-based PDF estimates with your branding
- Instant Estimator: Widget for website lead capture
- Material ordering: Integration with roofing suppliers
Roofr is a solid choice for contractors who primarily need measurements. But if you want interactive estimates that help you close deals at the kitchen table, BuildFolio offers a more complete solution.
Feature comparison: Roofr vs BuildFolio
Here’s how the two platforms compare across key features:
| Feature | BuildFolio | Roofr |
|---|---|---|
| Roof measurements | Free (Google Solar API) | Per-report fees |
| Measurement speed | 10 seconds | Instant (similar) |
| Interactive estimates | Living Estimates | Static templates |
| Checkbox pricing | Yes | No |
| Material photo cards | 16:9 galleries | Basic images |
| Good/Better/Best tiers | Built-in | Manual setup |
| Presentation mode | iPad optimized | No |
| Share with spouse | Magic links | No |
| Financing in estimates | Embedded | Separate process |
| CRM included | Full pipeline | Basic |
| AI estimating | Photo-to-quote | No |
| Profit tracking | Profit Intelligence | No |
| Multi-trade support | Roofing, HVAC, Plumbing, Electrical, Remodeling | Roofing only |
The bottom line
Roofr excels at roof measurements and supplier integrations. BuildFolio excels at helping you close deals with interactive estimates, material selection, and financing — plus Profit Intelligence to track what you actually make on every job. Unlike Jobber, ServiceTitan, or Housecall Pro, BuildFolio shows you real margins in real-time.
Living Estimates: The BuildFolio advantage
The biggest difference between Roofr and BuildFolio is how estimates work. Roofr gives you template-based static estimates. BuildFolio gives you Living Estimates — interactive quotes that update in real-time as customers make selections.
What makes Living Estimates different?
Checkbox Pricing
Customers select optional upgrades with checkboxes. The total updates instantly. No back-and-forth revisions needed.
Material Photo Cards
Show shingle colors, underlayment options, and ventilation upgrades with 16:9 photo cards. Customers see exactly what they’re getting.
iPad Presentation Mode
Present at the kitchen table with full-screen carousel mode. Walk through materials and close on-site.
Spouse Sharing
Magic links let homeowners share the interactive estimate with their spouse. Both can view and discuss before signing.
Contractors using Living Estimates report 18% higher average ticket prices because customers add more optional upgrades when they can see the value and select items themselves.
Pricing comparison
Here’s how Roofr and BuildFolio compare on pricing:
Roofr pricing
- Measurement reports: Per-report fees (varies by volume and plan)
- Estimate tools: Included in subscription tiers
- Instant Estimator: Add-on pricing
- Multiple tiers: Based on features and team size
BuildFolio pricing
- Professional: $39/month (Living Estimates, unlimited measurements, AI estimating, full CRM)
- Annual: $348/year (save 2 months)
Cost comparison
If you’re pulling 30+ roof measurements per month on Roofr, BuildFolio at $39/month with unlimited measurements saves you money — plus you get Living Estimates, AI estimating, and a full CRM included.
How to switch from Roofr to BuildFolio
Switching platforms doesn’t have to be complicated. Here’s the migration process:
Step 1: Export your customer data
Export your customer list from Roofr as a CSV file. BuildFolio can import your contacts so you don’t lose your customer history.
Step 2: Set up your estimate templates
BuildFolio includes pre-built roofing templates with Good/Better/Best pricing tiers. Customize materials, labor rates, and optional upgrades to match your business.
Step 3: Add your material cards
Upload photos of your preferred shingle colors, underlayment options, and accessory items. BuildFolio’s material card system displays them beautifully in estimates.
Step 4: Start quoting
Enter an address, pull instant roof measurements via Google Solar API, and generate a Living Estimate in minutes. Most contractors are fully operational within a day.
Keep both running (if you want)
You don’t have to make a hard switch. Many contractors run BuildFolio alongside Roofr for a month to compare results before fully migrating. BuildFolio’s free trial makes this easy.
Frequently asked questions
How do BuildFolio measurements compare to Roofr?
Both platforms deliver accurate satellite measurements. BuildFolio uses Google Solar API (2-5% accuracy), while Roofr uses proprietary measurement technology. For residential quoting, both are more than sufficient. The key difference is pricing — BuildFolio includes unlimited measurements in your subscription.
Can I import my Roofr customer list?
Yes. Export your contacts from Roofr as a CSV file, then import them into BuildFolio’s CRM. Your customer history, contact information, and notes can all transfer over.
What’s the cost difference between Roofr and BuildFolio?
Roofr charges per-measurement fees plus subscription costs. BuildFolio is $39/month flat with unlimited measurements included. For contractors running 10+ measurements per month, BuildFolio is typically more cost-effective.
Does BuildFolio integrate with roofing suppliers?
BuildFolio focuses on the quoting and closing process rather than material ordering. You can export your material lists and order through your preferred distributors. Roofr may have tighter supplier integrations if that’s a priority.
Is BuildFolio only for roofing contractors?
No. BuildFolio supports multiple trades: roofing, HVAC, plumbing, electrical, and remodeling. If you run a multi-trade business, BuildFolio lets you use one platform for all your estimates.
Can I try BuildFolio before switching from Roofr?
Yes. BuildFolio offers a free trial with no credit card required. You can run both platforms side-by-side to compare features, pricing, and close rates before making a full switch.
Related resources
Ready to switch from Roofr?
Get Living Estimates, free roof measurements, and a complete contractor CRM — all in one platform that helps you close more deals.
Start Free Trial — $39/moAre you a homeowner? Try our free tools: