Review Automation for Contractors
Turn finished jobs into 5-star reviews automatically. BuildFolio sends email-first requests with optional, compliant SMS nudges, routes happy customers to Google or your site, and flags issues privately—so you grow reputation without extra admin.
What is review automation?
Review automation sends timed requests after jobs so happy customers post public reviews while issues get handled privately. BuildFolio follows email-first delivery and uses transactional SMS only when appropriate—keeping your outreach helpful and compliant.
- Timing rules by job status (Completed, Paid)
- Happy-path to Google; private-path for issues
- Templates for plumbing, HVAC, roofing, landscaping
See templates: review request SMS and general SMS library.
How BuildFolio review automation works
Finish job → start sequence
When a job is marked Completed (or Paid), BuildFolio schedules an email with your branded review link. Add an optional SMS nudge if no response.
- Email-first delivery
- Transactional SMS follow-up (optional)
Happy vs. help needed
One-click satisfaction check directs customers: happy customers go to your Google profile; concerns open a private message for the office to resolve.
- Prevents negative surprises online
- Keeps feedback organized
Reputation dashboard
See request volume, review rate, and average rating over time. Filter by tech or service line to spot coaching opportunities.
- Team & service filters (Pro)
- Export CSV or share read-only
Free vs Pro
Free — simple, effective
- Email review requests after completion
- Google review link & on-site testimonial link
- Basic dashboard
Great for small teams that finish a few jobs per day.
Pro — scale reputation
- Optional SMS nudges if no email response
- Team/service filters & targets
- Reputation alerts & weekly summaries
Turn it on when you want predictable review velocity each week.
Examples of review automation by trade
Pre-built scripts tuned for how homeowners talk about each service.
Set up review automation
- Connect your Google review link. Paste your public profile URL in Settings → Reviews.
- Choose timing. Trigger on Completed or Paid with 0–3 day delay.
- Customize templates. Use our trade-specific scripts and your company signature.
- (Pro) Add SMS nudge. If no email reply, send one transactional SMS reminder.
- Track and improve. Watch review rate and average rating; set weekly goals by team.
Pair with invoice reminders so customers can leave a review and pay the final balance from the same thread.
Why Contractors Choose BuildFolio for Reviews
We track profit, not just jobs. Know your margins and grow your reputation together.
Same automation features, 1/10th the price. $39/mo vs $300+/mo.
AI-powered automation + instant measurements included. No extra subscriptions.
FAQ: reviews & compliance
Will this spam customers?
No. Requests are email-first with a single optional SMS nudge on Pro. You control timing and frequency.
Do I need their opt-in for SMS?
Yes. Use the lead capture widget or intake form to capture consent. SMS is transactional only.
Can I route unhappy customers away from public sites?
Yes. The satisfaction check opens a private message so your team can resolve the issue before asking for a public review.
Does this help my SEO?
A steady flow of authentic reviews can improve local rankings and click-through rates. You can also showcase testimonials on your site.
Turn every finished job into reputation.
Send polite review requests automatically, keep outreach compliant, and watch your ratings climb without extra admin work.
Are you a homeowner? Try our free tools: