Review Request SMS Templates for Contractors (Free)

Why review request SMS works so well

Happy customers are busy. They forget to leave reviews unless you make it ridiculously easy. A short review request SMS with a clear link is usually the highest-converting channel for Google, Facebook, or Nextdoor reviews.

• Texts are opened in minutes — not buried in email inboxes.
• A single link to your main review profile keeps things simple.
• Scripts that invite honest feedback (not just 5-stars) build long-term trust.

The review request SMS templates below are built for trades and work with any phone system. BuildFolio simply automates the timing after jobs are marked complete or invoices are paid.

Core review request SMS templates (copy/paste)

Use merge tags like {{first_name}}, {{tech_name}}, {{company}}, and {{review_link}}.

Hi {{first_name}} — {{company}} here. 
If we earned 5⭐ today, would you mind leaving a quick review?
{{review_link}}

Thanks again for choosing {{company}}, {{first_name}}.
Your feedback really helps other homeowners find us.
Here’s a quick link to leave a review: {{review_link}}

We appreciate you, {{first_name}} 🙏
If anything wasn’t perfect, reply to this text so we can fix it.
If you’re happy, a quick review here helps a ton: {{review_link}}

Keep review request SMS short, friendly, and focused on one link. Don’t cram multiple sites into a single text.

Review request SMS templates by trade

Hi {{first_name}} — {{tech_name}} with {{company}}.
Thanks for letting us work on your {{system_type}} today.
Would you mind sharing a quick review about your experience? {{review_link}}

Hi {{first_name}}, {{company}} here.
We appreciate the chance to help with your roof.
A short review (even one sentence) really helps other homeowners:
{{review_link}}

Thanks again for calling {{company}}, {{first_name}}.
If you have a minute, would you leave a quick review about today’s plumbing visit?
{{review_link}}

Hi {{first_name}} — it’s {{company}}.
We hope you’re loving how the yard turned out 🌿
A quick review with a photo would mean a lot: {{review_link}}

Hi {{first_name}}, {{tech_name}} with {{company}} here.
Thanks for trusting us with your electrical work.
If you’re willing, a quick review helps other customers find a safe, local pro:
{{review_link}}

We’re grateful you chose {{company}}, {{first_name}}.
If we took good care of you, a quick review here helps our small business:
{{review_link}}

Simple 3-touch review request sequence

Instead of blasting customers over and over, use this gentle 3-touch sequence over ~10 days.

Touch 1 — Same day (1–3 hours after job)
Hi {{first_name}} — {{company}} here.
If we earned 5⭐ today, would you mind leaving a quick review?
{{review_link}}

Touch 2 — Day 3 reminder
Hi {{first_name}}, quick follow-up from {{company}}.
Reviews help other homeowners know what to expect.
If you haven’t had a chance yet, here’s the link again:
{{review_link}}

Touch 3 — Day 10 last nudge
Hi {{first_name}} — last reminder, promise 🙂
If you’re willing to share a quick review about your experience, here’s the link:
{{review_link}}
And if anything wasn’t right, reply to this text so we can make it right.

In BuildFolio Pro, you can attach this review request SMS sequence to Invoice Reminders so it only fires after the final payment posts.

Email + SMS combo scripts

For bigger jobs (roof replacements, full system swaps), pair a short review request SMS with a slightly longer email that includes before/after photos or scope details.

SMS:
Hi {{first_name}} — {{company}} here.
Just emailed a quick recap of today’s project along with a review link.
If you have 30 seconds, we’d really appreciate it: {{review_link}}

Email subject:
“Quick favor? 30-second review for {{company}}”

Email body (short):
Hi {{first_name}},

Thanks again for choosing {{company}} for your recent project.

If you’re willing to share a quick review of your experience, it helps other homeowners feel confident hiring us:
{{review_link}}

If anything wasn’t 5-star, just reply to this email and we’ll make it right.

{{owner_name}}
{{company}}

SMS gets attention; email carries more detail. Use both, but always keep the ask simple and the link front-and-center.

Policy & TCPA tips for review request SMS

None of this is legal advice; when in doubt, consult your attorney and your review platform’s policies.

How to automate review request SMS in BuildFolio

FAQ: Review Request SMS Templates for Contractors