For Roofing Contractors
Free Roofing Leads.
Yes, Really.
Stop paying $100+ per lead on HomeAdvisor. BuildFolio contractors get free, qualified leads delivered to their inbox—from homeowners who are actively researching their roof.
By the BuildFolio Team · Updated March 1, 2026
The Math That Changes Everything
- No per-lead fees—ever
- No bidding against 5 other contractors
- Real homeowners with real intent
- Leads include address + roof measurements
TL;DR — Free Roofing Leads
$0 per lead vs $100+ on HomeAdvisor. Homeowners use our Free Roof Report tool → you get their contact info + roof measurements. Quote Smarter. Close Faster. Keep More. Unlike other software, BuildFolio tracks your actual profit margins—so you know which leads are worth pursuing.
How Free Leads Actually Work
We built a free tool that homeowners love. When they use it, you get notified.
Homeowner Finds Our Tool
Through Google, Facebook, or word of mouth
They Enter Their Address
To get instant roof measurements
We Capture Their Info
Email, address, roof size, and intent
You Get Notified
Email + SMS with full lead details
“I was spending $800/month on HomeAdvisor leads. Half of them were garbage. Now I get 10-15 leads per month from BuildFolio’s roof report tool—and they cost me nothing extra. I’m already paying $39/mo for the CRM. Plus, I can finally see my real profit margins on every job—something Jobber and ServiceTitan never showed me.”
HomeAdvisor vs. BuildFolio
See why contractors are switching. vs Jobber: We track profit, not just jobs. vs ServiceTitan: Same lead features at 1/10th the price.
❌ HomeAdvisor / Angi
- $75-150 per lead
- Shared with 3-5 other contractors
- 20-30% contact rate
- Cost to close 1 job: $300-600+
- No roof measurements included
✅ BuildFolio Free Leads
- $0 per lead (included with subscription)
- You’re notified first (paid subscribers)
- Direct contact info (email + address)
- Cost to close 1 job: $29-99 (your subscription)
- Includes roof size, pitch, sections
The ROI Math
One closed deal pays for years of BuildFolio.
Even if you only close 1 job per year from these leads, you’ve paid for 3+ years of BuildFolio.
What Every Lead Includes
Real data from real homeowners researching their roof.
Verified email so you can reach them directly
Full street address so you can drive by or send a estimate
Total sq ft, pitch, sections—so you can quote without a site visit
Replacement, repair, insurance claim, or just curious
Know exactly when they submitted so you can respond fast
Frequently Asked Questions
How is this actually free?
We run a free “Roof Report” tool that homeowners use to check their roof size. We market it heavily via Google and Facebook. When homeowners use it and enter their email, that becomes a lead—which we send to BuildFolio contractors at no extra cost. You’re paying for BuildFolio’s CRM and quoting tools; the leads are a bonus.
How many leads can I expect?
It varies by market. Active metro areas (Dallas, Houston, Phoenix, Atlanta, etc.) typically see 10-20 leads per month. Smaller markets may see 3-10. We’re constantly expanding our marketing to drive more homeowners to the tool.
Are these exclusive leads?
Paid BuildFolio subscribers get notified first. If multiple contractors cover the same area, the lead goes to all of them—but you’ll have a head start. The fastest responder typically wins.
What if there are no contractors in my area?
Even better—you’ll be the only one getting those leads. As we expand, being an early adopter in your market gives you a significant advantage.
Do I need to pay extra for leads?
No. Leads are included with any BuildFolio subscription ($29-99/month depending on features). There are no per-lead fees, no bidding, no credits to buy.
What’s the catch?
No catch. We make money from subscriptions, not lead fees. The free leads are how we attract contractors to the platform. Once you’re using BuildFolio for quoting, CRM, and profit tracking, you’ll stay for the full product—not just the leads.
Stop Guessing Your Margins
Get free roofing leads AND track your real profit on every job. Quote Smarter. Close Faster. Keep More.
Try Free Roof Report →Then $39/month. Includes CRM, quoting, profit tracking, and unlimited free leads.