Contractor Lead Generation

Get Exclusive Home Improvement Leads

By the BuildFolio Team · Updated March 2026

Pre-qualified homeowners with satellite-measured properties, intent scoring, and full contact info. Pay per lead based on buyer intent — starting at $0.

Start Getting Leads Free See Lead Pricing

TL;DR

BuildFolio connects you with homeowners who already have satellite-measured property data and cost estimates. You only pay for leads based on how ready the homeowner is to buy — from $0 for curious browsers to $100 for ASAP buyers. Every lead includes name, email, phone, address, and property measurements.

How BuildFolio Leads Work

Three steps from homeowner search to lead in your dashboard.

Homeowner Gets Instant Estimate

A homeowner enters their address on BuildFolio. Our satellite AI measures their property and generates a 3-tier cost estimate for their project — roof, fence, driveway, or painting.

Homeowner Requests Quotes

After seeing their estimate, the homeowner opts in to receive contractor quotes. The lead goes straight to your BuildFolio dashboard with full contact info and property measurements.

You Claim the Lead

Review the lead details — intent level, property data, project scope — and claim it. You get the homeowner’s name, email, phone, and a head start with accurate measurements already done.

Lead Pricing by Intent Level

Pay based on how ready the homeowner is to hire. Lower-intent leads are cheaper (or free). Higher-intent leads cost more but convert faster.

Homeowner Intent	Price Per Lead
Curious Low Intent	$0
Researching Low Intent	$10
Needs Repairs Medium Intent	$25
Insurance Claim Medium Intent	$50
Getting Quotes High Intent	$75
ASAP / Emergency High Intent	$100

No monthly minimums. No contracts. Pay only when you claim a lead.

What You Get With Every Lead

Every BuildFolio lead comes loaded with data that helps you close faster.

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Full Contact Info

Name, email, and phone number. The homeowner has opted in to hear from contractors — no cold calling required.

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Satellite Property Measurements

Roof area, lot dimensions, driveway size — measured by satellite AI before you even pick up the phone. Show up prepared.

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3-Tier Cost Estimate

The homeowner has already seen a good/better/best price range. You know their budget expectations before the first conversation.

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Intent Level Scoring

Know exactly how ready the homeowner is: just browsing, actively getting quotes, or need it done ASAP. Prioritize your follow-up accordingly.

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Address and Property Details

Full street address, property type, approximate square footage, and any details the homeowner shared about their project.

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Real-Time Alerts

Get notified instantly when a new lead matches your territory and trade. First to respond wins — and you will know immediately.

Territory Exclusivity

Premium BuildFolio members can lock down exclusive lead territories. When a homeowner in your zip codes requests quotes, you get first access — before anyone else sees the lead.